Web and mobile revenue models - 2021 update

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Some time ago I was researching revenue models of apps and I recently came across the list and using the power of Chatgpt revised the list. One thing you notice is how the landscape of apps has changed.

1. Advertising:

   • Display Ads: Google Display Network, Facebook Ads
   • Search Ads: Google Ads, Bing Ads
   • Video Ads: YouTube, Vimeo
   • Audio Ads: Spotify, Apple Music
   • Promoted Content: Twitter Promoted Tweets, Instagram Sponsored Posts
   • Native Ads: Taboola, Outbrain
   • Influencer Marketing: Collaborations with social media influencers

2. Commerce:

   • Retailing: Amazon, Walmart
   • Marketplace: eBay, Amazon Marketplace
   • Subscription Box: Birchbox, Blue Apron
   • Rental Models: Rent the Runway, Airbnb
   • Direct-to-Consumer (DTC) Brands: Warby Parker, Casper

3. Subscription:

   • Software as a Service (SAAS): Microsoft 365, Slack
   • Streaming Services: Netflix, Disney+
   • Subscription Boxes: Dollar Shave Club, HelloFresh
   • Premium Memberships: Amazon Prime, Spotify Premium

4. Peer to Peer:

   • Peer-to-Peer Lending: LendingClub, Prosper
   • Peer-to-Peer Marketplaces: Etsy, Airbnb
   • Peer-to-Peer Car Sharing: Turo, Getaround

5. Transaction Processing:

   • Online Payment Platforms: PayPal, Stripe
   • Mobile Payment Apps: Venmo, Cash App
   • Cryptocurrency Transactions: Bitcoin, Ethereum

6. Platform Monetization:

   • In-App Purchases: App Store, Google Play
   • App Subscriptions: Adobe Creative Cloud, Microsoft 365
   • Virtual Currencies: Fortnite V-Bucks, Roblox Robux

7. Licensing:

   • Software Licensing: Adobe Creative Suite, Microsoft Office
   • Patent Licensing: Qualcomm, IBM
   • Brand Licensing: Disney, Coca-Cola

8. Data:

   • User Data Analytics: Google Analytics, Mixpanel
   • Business Intelligence: Tableau, Power BI
   • Market Research Platforms: Nielsen, Ipsos

9. Mobile:

   • Freemium Apps: Candy Crush Saga, Clash of Clans
   • In-App Advertising: AdMob, Chartboost
   • Mobile Wallets: Apple Pay, Google Pay
   • Augmented Reality (AR): Pokemon GO, Snapchat AR lenses

10. Gaming:

    • Freemium Games: Fortnite, PUBG Mobile
    • Subscription Gaming: Xbox Game Pass, PlayStation Now
    • In-Game Purchases: FIFA Ultimate Team, Fortnite skins
    • eSports: Twitch, YouTube Gaming

It’s important to note that the digital landscape is continually evolving, and new revenue models may emerge over time.