POSTS

Web and mobile revenue models 2015 version

The following is a list of web and mobile revenue model. I forget the original source. I think possibly from a post on YCombinator or similar site. What is interesting to me is the number of variants of models.

Advertising

  • Display Ads - ex. Yahoo!

  • Search Ads - ex. Google

  • Text Ads - ex. Google

  • Video Ads - ex. Hulu

  • Audio Ads - ex. Pandora

  • Promoted Content - ex. Twitter, Tumblr

  • Paid content links - ex. Outbrain

  • Recruitment Ads - ex. LinkedIn

  • Lead Generation - ex. MoneySuperMarket, ZocDoc

  • Affiliate Fees - ex. Amazon Affiliate Program

  • Classifieds - ex. Craiglist

  • Featured listings - e.g. Yelp, Super Pages;

  • Email Ads - as done by Yahoo, MSN

  • Ad Retargeting - ex. Criteo  

  • Real-time Intent Ad Delivery

  • Location-based offers - ex/ Foursquare

  • Sponsorships / Site Takeovers -   ex. Pandora

Commerce

  • Retailing - ex. Zappos

  • Marketplace - ex. Etsy

  • Crowdsourced Marketplace - ex. Threadless

  • Excess Capacity Markets - Uber, AirBnB

  • Vertically Integrated Commerce - ex. Warby Parker

  • Aggregator - ex. Lastminute.com

  • Flash Sales:   Gilt Groupe, Vente Privee

  • Group buying - ex. Groupon

  • Digital goods / downloads - ex. iTunes

  • Virtual goods - ex. Zynga

  • Training - ex. Cloudera (??), -> Coursera

  • Pay what you want - ex. Radiohead

  • Commission - ex. SharesPost

  • Commission per order - ex. Seamless, GrubHub

  • Auction - ex. eBay

  • Reverse Auction - ex Priceline

  • Barter for services ex. SwapRight

Subscription

  • Software as a Service (SAAS) - ex. Salesforce

  • Service as a Service - ex. Shopify

  • Content as a Service - ex: Spotify, Netflix

  • Infrastructure/Platform As A Service - ex. AWS

  • Freemium SAAS - ex. Dropbox

  • Donations - ex. Wikipedia

  • Sampling - ex Birchbox

  • Membership Services - ex Amazon Prime

  • Support and Maintenance - ex 10gen, Red Hat

  • Paywall - ex. NYTimes

  • Voice and video-conferencing - ex. Uberconference

Peer to Peer

  • Peer-to-Peer Lending - ex. Lending Club,

  • Peer-to-Peer Gambling - ex. BetFair

  • Peer-to-peer buying - ex Etsy

  • Peer-to-peer insurance/home/car - ex (??)

  • Peer-to-peer computing (CrasPlan storage, or SETI@home)

  • Peer-to-peer service - ex. Mechanical Turk, TaskRabbit

  • Peer-to-peer Mobile WiFi/Tethering - ex (??)

Transaction processing

  • Merchant Acquiring - ex. PayPal (Online / Offline), Stripe (Online), Square (Offline)

  • Intermediary - ex. IP Commerce (POS 2.0), CardSpring

  • Acquiring Processing - ex. Paymentech

  • Bank Transfer - ex. Dwolla

  • Bank Depository Offering - ex. Simple, Movenbank (spread on average deposits)

  • Bank Card Issuance - ex. Simple (interchange fee per transaction)

  • Fullfilment - ex. Amazon

  • Messaging - ex. Peer-to-Peer SMS, IM, Group Messaging

  • Telephony - ex. termination/origination in public telephony networks (skype out/in)

  • Telephony - ex. termination/origination within private telephony cloud (e.g. native skype)

  • Payment Gateways: Mobile -ex. Braintree

  • Platform Monetization (“Tax”) - Facebook Credits; iO6 30% cut.

Licensing

  • Per Seat License - ex. Sencha

  • Per Device/Server License - ex. QlikView

  • Per Application instance - ex. Adobe Photoshop

  • Per Site License - ex. Private cloud on internal infrastructure

  • Patent Licensing - ex. Qualcomm

  • Brand Licensing - ex. Sesame Street

  • Indirect Licensing - ex. Apple Volume Purchasing

Data

  • User data - ex. BlueKai

  • Business data - ex. Duedil

  • User intelligence - ex. Yougov

  • Search Data - ex. Chango

  • Real-time Consumer Intent Data - ex. Yieldbot

  • Benchmarking services - ex. Comscore

  • Market research - ex. GLG

Mobil****e

  • Paid App Downloads - ex. WhatsApp

  • In-app purchases - ex. Zynga Poker

  • In-app subscriptions - ex. NY Times app

  • Advertising - ex. Flurry, AdMob

  • Digital-to-physical - ex. Red Stamp, Postagram

  • Transactions - ex Hailo

Gaming

  • Freemium - Free to play w/ virtual currency - ex. Zynga

  • Subscription-   ex. World of Warcraft

  • Premium - ex. xBox games

  • DLC - (Downloadable Content)   - ex. Call of Duty

  • Ad Supported - ex - addictinggames.co

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